Genesis wowed us again at this year’s New York Auto Show, which opened to the public on April 15 at the Javits Center. Just like in 2017, the fast-growing luxury sub-brand of Korean industrial conglomerate Hyundai showed off a stunning concept vehicle, which helps the rookie automaker continue to define its unique and compelling design aesthetic.
But unlike five years ago, it wasn’t another car in a (literal) rising sea of gas-powered SUVs. By contrast, Hyundai’s Genesis X Speedium Coupe is a uniquely shaped, battery-powered, four-door, four-passenger coupe with a fastback roof that gives it a shape almost like a two-door wagon. The name is inspired by a racing circuit in the South Korean city of Inje and the brand’s aspirations to motorsport glory.
Genesis chose to unveil the car offsite, rather than on the convention center floor. However, there was no need to go far, as Hyundai hosts its serene brand experience center, Genesis House, just a mile from downtown and still along the Hudson River.
The automaker wasn’t the only one skipping official show business. Most luxury car brands abstained, including Aston Martin, Audi, Bentley, Cadillac, Ferrari, Maserati, Mercedes-Benz, Porsche, Rolls-Royce and Volvo. It’s one of the first public auto shows to be held since the pandemic, and it continues to demonstrate the trend of premium automakers forgoing mass-market events, opting instead to splash the cash. in a more targeted manner in order to reach elite customers.
The concept, like many of these dream cars, may or may not go into production. “This car is an open door moment in Genesis’s journey towards our future EV design,” Genesis Chief Creative Officer Luc Donckerwolke said in a statement. “This is not a show car – this is a glimpse into our design processes as we explore ideas for the next wave of electric vehicles, one that incorporates Genesis DNA.”
However, Genesis has said its full lineup will be all-electric by 2030, and it’s already teased production vehicles that have a coupe-like silhouette. Thus, this beautiful dream car could materialize in our future reality.