Hiring and working with a stylist: everything you need to know | Architectural Summary

Make a list of the views of the room and the details you would like to end up with in order to estimate how long your shot will take. (Tip: plan more than a day if you’re trying to shoot the entirety of a good-sized house with magazine-quality styling.) You’ll also want to compile a list of items for your stylist to track down.

On set

Recasting a 3D interior into a compelling 2D image is a lot trickier than it looks, and a stylist’s job is to act as a translator between these two worlds.

Los Angeles stylist Emily Bowser and AD100 designer Mandy Cheng first worked together on a photoshoot at hamilton actors Emmy Raver-Lampman and Daveed Diggs. The designers, says Cheng, “strive to make it feel good for humans walking in all directions. The stylist focuses on how the shot lines up through the camera lens. Like the says Bowser, “It’s good to have an outside perspective. Because sometimes designers focus on things that wouldn’t be noticed in a photo, not things that would be.”

During filming, you’ll spend a lot of time “throwing huge things all over the place and then moving things an inch,” Bowser says, pushing aside your perfectly placed sofa, for example, to clear a view towards the beautiful outline. fireplace that you have also installed. Likewise, stylists understand the use of props and florals or foliage for specific compositional purposes: tall, sculptural branches enlivening expanses of cabinetry or a blank wall, for example. In addition to the do’s and don’ts of photography, your stylist will consider not only how to make each photo a winner, but also the overall narrative of a residency: what story do the images collectively tell and how each contributes- does she? “What is more important in an image is conveying the mood rather than every last inch of space,” is ten Have’s mantra.

Costs you should expect

Basic billing for stylists is usually done on a time basis. Most charge a daily rate which, depending on your local market, is likely to start anywhere from $750 to $1,000 or more for residential design companies. (Work done for larger companies is usually more expensive.) This rate will also apply to days spent preparing for filming, the filming itself, and time to return borrowed items afterwards.

Other costs will include floral supplies ($300 to $1,000 for an entire home, depending on location) and sometimes rental fees (usually 10% to 15% of retail price) for accessories that cannot be borrowed on memo or purchased and returned. If significant travel is involved, stylists may also bill for those hours plus mileage. And, of course, accommodation and meals if an overnight stay is required.

If you’re trying to pack as many photos as possible in a day, you might want to hire an assistant (usually $350-$400) who can be on the outskirts to fetch items, prepare flowers, and reset the rooms after the move of the photographic team. to. Lidbeck Brent points to a second cost-saving potential: “Arrive the day before and set it up, so that everything is ready by the time the photographer arrives” the next morning.

Why you’ll be glad you teamed up with a stylist

Yes, photography is expensive. And, says Katie Rosenfeld, getting it right is “worth it” and “a great investment,” one of the best things you can do to build your reputation and grow your business.

“Just because you’re a designer doesn’t mean you know how to stage a photo,” Cheng reminds us. A talented stylist will look at your work with fresh eyes – and that skill is a feature, not a bug. After all, you want your photos to engage and delight people who aren’t designers themselves. As ten Have observes, “Photography can be expensive, but if it’s a good project that you’re proud of, the image lasts forever.” This is the fundamental return on investment.